Shopify Development

We build on the Online Store 2.0 architecture, where every page is composed of sections and blocks defined in JSON templates. That means merchandisers can reorder a product page, add a comparison table to one collection only, or launch a campaign landing page without touching Liquid. Custom sections are written to your design, with schema settings scoped tightly so the store stays on brand no matter who is editing.

Metafields and metaobjects carry the structured data most stores need: specifications, care instructions, size charts, ingredient lists, certifications, and brand or designer records. Once stored properly, that content can be rendered on product pages, filtered in collections and fed into structured data. Product schema with price, availability, brand and review markup is templated across the catalogue, which is what supports rich results in search.

App discipline protects both speed and margin. Every app injects scripts, and ten small apps become a slow store and a recurring cost line nobody reviews. We audit what each app contributes, replace what a few lines of Liquid can do natively, and load the rest only where needed. On checkout, be realistic about the limits: checkout is Shopify hosted and largely locked down. Deeper customisation, checkout extensibility apps, Shopify Functions for discounts and shipping logic, and B2B features generally require Shopify Plus, so we plan around your plan rather than promising what it cannot do.

On SEO, Shopify has known quirks worth handling deliberately. Products are reachable at both a plain product URL and a collection scoped URL, so canonical tags matter. Faceted filter and sort parameters can spawn thin duplicate URLs that eat crawl budget, so we control indexing on those. Collection pagination, blog structure, unique collection copy above the fold and internal linking from content to category pages are all part of the build, not a later cleanup.