CMS Development

We build themes from scratch rather than bending a marketplace template until it breaks. A theme carries its own field set for colours, typography and spacing, a set of templates, and a library of modules. Modules are defined with fields.json and rendered with HubL, so each editable area has exactly the controls it should have: a choice field where a choice belongs, a repeater for cards, and no free rein on padding values that would wreck the grid on mobile.

Drag and drop areas and flexible columns are set up thoughtfully. Give editors total freedom and every landing page ends up looking different. We define a module library with sensible defaults and section templates, so building a new page is assembly, not design work. Global partials handle the header, footer and announcement bars, so a nav change is made once and applies everywhere.

HubDB is where HubSpot CMS gets genuinely useful. Store rows for locations, team members, product specs, event listings or a resource library, then generate dynamic pages from a single template with its own meta title, description and URL slug per row. That gives you hundreds of indexable pages your team maintains in a table rather than page by page. Serverless functions handle anything needing server side logic, such as calling an external API on form submit.

Performance and structure get the same attention as design. Minimal render blocking CSS, correctly sized responsive images, lazy loading below the fold, and clean heading hierarchy. Forms, CTAs and smart content are native, so submissions land straight on the contact record with page context attached. Memberships can gate content against CRM lists, and multi language setups use HubSpot language variants with correct hreflang.